OpenX Software Ltd., a Los Angeles, CA-based provider of digital and mobile advertising revenue products and services, completed a $22.5m Series E funding round.
The investment, which brings the total amount raised by the company to date to more than $70m, was led by new investor Samsung Venture Investment Corporation, with participation from existing investors Accel Partners, Index Ventures, SAP Ventures, Mitsui & Co. Global Investment, Inc., and Presidio Ventures.
OpenX intends to use the funds to further accelerate growth, finance additional acquisitions, expand internationally and broaden adoption of its digital revenue platform.
Led by Tim Cadogan, Chief Executive Officer, OpenX provides products that enable digital media companies to increase their ad revenue on any digitally connected screen. Its products OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime provide a Software-as-a-Service platform that combines ad serving, an ad exchange, a Supply Side Platform and content valuation.
In 2012, the company completed two strategic acquisitions – LiftDNA and JumpTime, doubled its team to more than 260 employees, expanded to five datacenters on three continents and opened new offices in New York, London and Tokyo as well as opening a new 45,000 square foot headquarters in LA.
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