Mobiplex, Inc., a Santa Clara, CA-based startup that specializes in mobile sports performance technology based on miniature wireless sensors and mobile device apps, has raised $1.3m in funding.
Backers include current and new private investors (Brian Halla, Cisco Board Member and retired Chairman and CEO of National Semiconductor, is one of them).
The company intends to use this capital, which brings total financing to date to $4.4m (read here about the previous round), to accelerate global sales growth and advance product innovation.
Founded in late 2010 and led by Vijay Nadkarni, CEO and founder, Mobiplex has developed SwingTIP, a Bluetooth-enabled 3D motion sensor unit that clips onto a golf club to capture and send real-time golf swing analysis to an Apple iOS (iPhone, iPod Touch, iPad) or Android device, as well as to the MySwingTIP.com personal performance tracking website. SwingTIP is sold online and in-store at retailers in the U.S. and Canada.