Kiip, a San Francisco, CA-based provider of mobile and gaming advertising platform, received an investment from global advertising holding company Interpublic Group (NYSE: IPG).
The investment was a part of Kiip’s most recent round of funding (read here).
On IPG’s side, the strategic partnership will be led the IPG Media Lab division of IPG Mediabrands, which will help introduce top-tier marketers to Kiip’s mobile and gaming advertising platform focusing on rewards-based consumer interactions.
founded in 2010 by CEO Brian Wong, Courtney Guertin and Amadeus Demarzi, Kiip provides a mobile network that brings rewards into virtual achievements in apps and games enabling brands to reach consumers in the moments when they are most engaged and receptive.
Kiip, which has offices in New York City, Chicago, Los Angeles and London, now works with more than 45 top-tier consumer brands, and more than 670 iOS and Android apps.
FinSMEs
16/01/2013