Janrain, a Portland, Oregon-based provider of user management solutions for the social web, has raised $33m in funding.
The round was led by Millennium Technology Value Partners, with participation from Split Rock Partners, Epic Ventures and salesforce.com, as well as existing investors Emergence Capital, RPM Ventures, DFJ Frontier and Anthem Venture Partners.
The company intends to use the capital to continue to grow.
Founded in 2005 and led by Larry Drebes, CEO, the company provides organizations with solutions that leverage the popularity of social networks and identities for user acquisition, engagement, and enhanced customer intelligence. The Janrain User Management Platform (JUMP) delivers a profile capture, storage and management platform that spans from social login and site registration, to social sharing and single sign-on to create target and personalization opportunities for both real-time and future online experiences based on a user’s interests and demographics.
Clients include brands such as Fox, Universal Music Group, Whole Foods, MTV, Purina, Samsung and Dr Pepper.
In conjunction with the funding, Millennium’s Dan Borok is joining Janrain’s Board of Directors.