Convertro, a Santa Monica, Calif.-based provider of a platform to measure and optimize ad campaign effectiveness using cross-channel attribution of online and traditional media channels, closed a $5m Series B funding.
The company intends to use the capital to ramp up sales and marketing organizations in New York City, Asia, Latin America, Europe, the Middle East and Africa.
Led by Jeff Zwelling, CEO, Convertro provides advertisers and agencies with cross-channel analytics and actionable recommendations to attribute, optimize, monitor and adjust marketing strategies and tactics in order to grow revenue and profit across all marketing channels, both on and offline (television, radio, print and direct mail channels).
Clients include advertisers and agencies including sports leagues, apparel brands, and travel merchants.
The company, which also maintains a research office in Israel, is currently hiring (read here).