Adometry, Inc., an Austin, Texas-based provider of cross-channel attribution solutions, completed an $8m financing round.
The round was led by Shasta Ventures, with participation from Austin Ventures and Sierra Ventures.
The company intends to use the funds to accelerate product development on its Adometry Attribute™ platform, hire new people and expand into new territories.
Led by Paul Pellman, CEO, Adometry provides a SaaS-based attribution platform platform which provides marketers with tools to analyze and optimize the performance of their cross-channel marketing campaigns. It also integrates with programmatic buying platforms to allow advertisers to funnel performance data and recommendations to real-time bidding engines to optimize media and channel investments for active campaigns.
In conjunction with the funding, Shasta Venture’s Jason Pressman will join the company’s Board of Directors.