Trustpilot, a Copenhagen, Denmark-based portal that collects customer reviews, has raised €10m in funding.
The company intends to use the capital to strengthen its market position and continue to expand aborad, even in the US.
Founded in 2007 Led by Peter Mühlmann, CEO, Trustpilot is an open, review-driven community connecting online consumers with the companies that they buy from. It is useful for both companies, which can proactively collect reviews and get real insight from their customers, and the same customers, who can spread their opinion and improve online shopping experiences for peers around the world.
The service already operates in France, Germany, the UK, the Netherlands, and Italy.