Tapit Media, a Sidney, Australia-based a Near Field Communications (NFC) developer, completed a $2.3m funding round.
Investors include MPC Ventures Pty Limited, IT entrepreneurs David Shein and David Thrum, and global venture capitalist Jon Medved’s ourcrowd.com.
The company intends to use the capital to grow in the area of NFC marketing with an international focus (in South Africa, Israel, India, Mexico, US, UK, Sweden, Japan, Vietnam, UAE, Singapore and potentially China).
Founded in 2011 by Jamie Conyngham, CEO, and Andrew Davis, Head of Operations, Tapit Media has created an enterprise grade NFC ecosystem designed to simplify the way users get content and information when they are out and about.
How it works
The company’s technology reduces the need for search, QR and thumb typing and no application on the phone is needed. Their encoded NFC chips are placed in or on physical objects (such as outdoor advertising, retail shelves, product packaging, transport timetables, shop windows, food court tables and tourist information points). Once tapped by an NFC enabled phone, they direct the phone to the Tapit cloud based infrastructure which then delivers the content, coupons or information via mobile data networks. The system then profiles engagement delivering clients detailed reports on people’s physical interactions with the “tapified” objects.
In 2012, Tapit executed a number of NFC world firsts in Outdoor Advertising, Retail, Tourism, Small Business and Events. Companies which have used Tapit Ecosystem include Microsoft, Samsung, Vodafone, Telstra, HTC, PHD, Universal McCann, Johnston & Johnston, Unilever, Prudential, Clear Channel, JCDecaux, Coca Cola and Virgin Mobile.