Adelphic Mobile, a Boston, MA-based mobile advertising startup, has raised $10m in funding.
The company intends to use the funding to accelerate product development and scale operations.
In conjunction with the funding, Rich Miner, general partner of Google Ventures, has joined the board.
Founded in 2010 by Jennifer Lum and Changfeng Wang, Adelphic Mobile provides a mobile advertising platform to help brands target their ads to reach consumers at the right time and place to make a purchase decision.
The company, which has offices in New York City, Chicago and San Francisco, is currently hiring (read here).