PlayHaven, a San Francisco, CA-based provider of relationship management and monetization solutions for mobile game developers, has closed an $8m financing.
The round was led by GGV Capital with participation from existing investors e.ventures, Tandem Entrepreneurs and individual investors. In conjunction with the funding, Hany Nada, a founding partner at GGV Capital, will join PlayHaven’s board of directors.
The company intends to use the funds to accelerate the development of new consumer insights features, which will allow game developers to optimize and monetize the lifetime value of their titles through innovative player lifecycle management tools, and to expand into Europe and Asia.
Founded in 2010 and led by Andy Yang, CEO, PlayHaven provides game developers and publishers with a comprehensive relationship management and monetization platform to enable insight into customer behavior and real-time optimization. Customers include Glu, Game Circus, Natural Motion, Namco, Sega and Playtika, etc.