OutboundEngine, an Austin, Texas-based provider of automated, customized email and social media services for managing customer relationships, has emerged from stealth mode with $1.6m Series A funding round.
Backers include Floodgate, Austin Ventures, Silverton Partners and Capital Factory.
The company intends to use this funding for technology investments, as well as expanding into select markets in 2013.
Evolved from its original company, Promo Labs, which was founded in 2010, OutboundEngine provides independent professionals who manage small-to-medium-sized businesses with SaaS do-it-for-you solutions to build relationships with their contacts, with industry-specific content and marketing calendars, and customized, relevant emails and social elements.
The company is led by CEO Branndon Stewart.
FinSMEs
14/11/2012