Kenshoo, a Tel-Aviv, Israel-based provider of digital marketing software that develops technology solutions for search marketing, social media and online advertising, has raised $12m in a late stage financing.
The company intends to use the capital to expand in geographic markets and increase its offerings.
Led by Yoav Izhar-Prato, co-founder and CEO, Kenshoo provides the Kenshoo Universal Platform which delivers website tracking, portfolio bid optimization, back-end inventory synchronization, local mass-management and a cross-channel desktop editor. In 2012, the company has released support for Google Product Listing Ads, integration with Search Engine Optimization platforms, bid automation for Baidu and portfolio optimization for Yahoo! Japan. Kenshoo Social was recently designated as a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange. Clients include, among others) CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos.
The company has 16 international locations (http://www.kenshoo.com/Kenshoo_Office_Locations/).