ClickFuel, a Burlington, Mass.-based provider of a SaaS marketing analytics and performance management solution for SMBs, closed a $4m Series B funding.
Backers include Baird Venture Partners among the others.
The company intends to use the funding to develop new products and services to expand the use of its Fuel Station in data and business intelligence applications.
Led by Steve Pogorzelski, CEO, ClickFuel provides small and medium sized businesses with Fuel Station, a SaaS-based marketing analytics solution to track and monitor multiple marketing and advertising campaigns on a single platform. The company also offers a white-label version of the solution to media and marketing service providers and enterprise-level businesses serving the SMB market, such as The E.W. Scripps Company, DudaMobile and Propel Marketing, a GateHouse company.