biNu, a Belrose, Australia-based mobile social platform, has completed a $4.3m Series A funding.
Backers include 500 Startups, Dick Parsons and Ronald Lauder‘s PanAfrican Investment Co., and Australian investors Adrian MacKenzie, Nicholas Gruen and Anthony Pascoe. They join Eric Schmidt’s TomorrowVentures, the Savannah Fund, David Risher and Paul Bassat who already invested when the A-round partially closed in August with an initial $2m (read here).
The company intends to use the capital to continue the roll out of the platform in emerging markets, including Africa, Latin America, Asia and Europe.
Led by co-founder and CEO Gour Lentell, biNu is continuing to the release of social features with the launch of biNu credits, which enable members to send SMS text messages to non-members anywhere as well as purchase premium content and digital downloads, such as services and games.
The company’s platform works on Java-enabled and Android devices. Today, over 100 channels are available via biNu including social media, search, reference, books, SMS, news, weather and entertainment.