Base79, an online video company, has received an equity investment of undisclosed amount.
Backers include the Chernin Group and existing investor MMC Ventures.
The company intends to use the capital to accelerate expansion across Europe and into other global territories, to build owned-and-operated brands and channels, and to invest in products and technology. Base79 plans to increase its presence in continental Europe within the next 12 months.
Founded in 2007 by CEO Ashley MacKenzie, the company partners with video rights holders and producers to build online audiences and brands, claim and protect their intellectual property, sell premium advertising, and generate new revenue streams on YouTube and other OTT platforms. Base79’s proprietary technology and processes for increasing YouTube channel subscribers and views, and establishing ad sales leadership, enables clients to increase their reach and revenues in online video. Premium content partners include BBC Worldwide, Endemol’s Tiger Aspect, IMG Media, Simon Cowell’s SyCo, Ministry of Sound, Guinness World Records as well as a number of YouTube content creators. The company recently received four original programming grants from YouTube for four new channels (Football, Flow, Guinness World Records: OMG!, Bad Teeth).
Base79 has offices in London, New York and Sydney.
FinSMEs
14/11/2012