Zmags, a Boston, Mass.-based provider of commerce-enabled digital catalogs and publications, has completed a $6m funding round.
The investment was led by North Atlantic Capital, with participation from previous investors OpenView Venture Partners and NorthCap Partners. In conjunction with the funding, North Atlantic Capital’s managing director, David Coit, has joined Zmags’ board of directors.
The company intends to use the capital to accelerate product innovation.
Led by President Scott Bleczinski, Zmags provides a platform that enables retailers and brands to build engagement and commerce directly into digital catalog and publication experiences across all channels and devices.
Brands working with the company include Audi, Harper’s BAZAAR, Serena & Lily, The Container Store, Tesco, PartyLite, Brahmin Leather Goods, Little Tikes Commercial, CVS, Lenovo, Spanx Inc. and Musician’s Friend.
Zmags has offices in London and Copenhagen.