The amount of the transaction was not disclosed but the reasons behind it are explained in the post, which says: ”Over the past few months, we’ve gotten to know the Twitter team and discovered the tremendous amount of technological synergy and alignment of our visions. The more we explored this synergy, the more excited we became about joining forces and working together“.
Following the acquisition, Cabana’s people will join Twitter’s platform team to build tools to help third-party developers create new experiences on Twitter and empower the Twitter ecosystem. They will no longer offer Cabana as a standalone mobile app development environment. It will be shutting down on December 1st 2012.
Founded in 2009 by Reeve Thompson, and Jeremy Gordon, the company offered a browser based app development platform that combines a visual drag and drop development environment, a graph based visual programming system. The Cabana Exchange, a component marketplace that contains app pieces from some of the top mobile app service providers. Investors included First Round Capital, SV Angel, Kevin Rose, Jack Andrys, Alexander Elenski, Dave Morin, Mark Silva, Lerer Ventures, Gary Vaynerchuck, Shervin Pishevar, Tyler Crowley, Philip Kaplan, Chris Sacca, and Bill Warner.