The company intends to use the capital to grow across all platforms and devices and drive further adoption by brands and publishers.
Led by Matt Minoff, CEO, Selectable Media has developed technology that enables consumers to unlock digital content and services in exchange for viewing and interacting with brand advertising. The company partners with content providers across PC, mobile and tablet devices.
Clients include companies such as NBC, Wendy’s, Kraft, HBO and Samsung.
Selectable Media is also backed by Allen & Company.