The amount and the terms of the deal were not disclosed.
Following the acquisition, NewsCred will invest in, support and enhance the current Daylife cloud publishing products under the NewsCred brand. In addition, all the members of Daylife team, led by Upendra Shardanand, Co-Founder and CEO, are expected to become NewsCred employees.
The transaction, on one hand, will enable Daylife clients to benefit from content (full-text articles, images and video) from NewsCred’s network of over 1,000 content partners. On the other hand, NewsCred will use Daylife’s Smart Galleries, image widgets, slideshows, galleries, etc., to allow marketers and publishers to augment value for their audiences through dynamic content experiences and innovative technology.
NewsCred was founded in 2008 by CEO Shafqat Islam, Iraj Islam and Asif Rahman. It has offices in New York, London and Dhaka.