LocalVox Media Inc., a New York City-based provider of small and medium business (SMB) solutions for local, social and mobile marketing, has received $7.4m in financing.
The round was led by Talus Holdings, a holding company principally owned by GSO Capital Partners LP, an affiliate of Blackstone (NYSE: BX).
The company intends to use the funding to expand in new markets, invest in product development and build out its partner network (http://localvox.com/partners/).
Led by co-founder and CEO David Pachter, LocalVox provides a local, social and mobile marketing platform that helps businesses market themselves online via the web, local SEO, social media, email, directories, mobile, etc.
The company, which has a team of 45, has acquired New York City local business clients including Whole Foods, Chelsea Piers, Buffalo Wild Wings and Sushi Samba in the last year. It now plans to expand nationally both directly and through partnerships with local publishers, directories and affiliates.
Publisher partners include New York Press, Our Town, Our Town Downtown and New York Family.
In conjunction with the investment, Scott Eisenberg, Principal of Blackstone’s GSO Capital Partners, has joined LocalVox Media’s Board.