Hollywood star Jennifer Aniston has become a co-owner and hair care spokesperson in Living Proof, a Cambridge, MA-based beauty company.
Founded by Dr. Robert Langer, Institute Professor of MIT and by Jon Flint and Amir Nashat of venture capital firm Polaris Venture Partners, Living Proof invents and patents technologies to solve tough beauty problems. The company is led by CEO Jill Beraud.
Jennifer Aniston’s role will involve hair care brand development and creative marketing direction for hair products as well as collaboration with stylists and scientists on new hair care product ideas.
Living Proof recently introduced Prime Style Extender, which aims to extend the life of a hair style. The company’s hair care products that can be found nationwide at Sephora, Ulta, Nordstrom, QVC and at Livingproof.com, as well as internationally at Space NK in the United Kingdom and Mecca in Australia and New Zealand.