isocket, a Burlingame, CA-based company that operates a marketplace of premium, direct-to-publisher inventory, has raised $8m in Series A funding.
Launched in 2009 by John Ramey, CEO & Founder, isocket provides large and small advertisers with tools to plan, execute and manage direct advertising campaigns through BuyAds.com. The company’s newest product is BuyAds Pro, a programmatic API for direct buying dedicated to the needs of large scale professional media buyers interested in planning and purchasing programmatic direct advertising. Over 1,500 publishers ranging from AOL, Reuters, and Gawker and thousands of advertisers from Salesforce, BMW, and AppSumo are using isocket. The company also has offices in New York.
In conjunction with the funding, Seth Levine from Foundry Group and James Beriker, former VP for Yahoo! Display Advertising and CEO of Efficient Frontier and Dapper, are joining isocket’s Board of Directors.