GraphDive, a Menlo Park, CA-based provider of an API that allows businesses to personalize social data, has raised over $1.0m in funding.
Backers include Crosslink Capital, Correlation Ventures and angel investors such as Pejman Nozad (DropBox, Path), Ullas Naik (former VC at Globespan), and Mohsen Moazami.
The company intends to use the capital to scale its team and build out its industry-specific product offerings for e-commerce, travel and media.
Founded in 2011 by CEO Shahram Seyedin-Noor and CTO Sina Sohangir, GraphDive provides as e-commerce, media and travel businesses with access to ranked users interests, inferred demographic data (age, education and marital status) as well as personalized user recommendations from publicly shared social media activity across social networks such as Facebook, Google+ and Twitter to better personalize their offerings and boost engagement.
Starting today, the platform will be open on an invite-only basis (http://graphdive.com/signup).
FinSMEs
08/10/2012