Ensighten, a Cupertino, CA-based provider of enterprise tag management systems that optimize Web analytics and digital marketing performance while ensuring privacy compliance, has closed a $15.5m Series A funding.
The round was led by Volition Capital, with participation from Eastern Advisors and Floodgate Fund.
The company intends to use the capital to accelerate product development, expand sales and marketing operations, and hire new people.
Led by CEO Josh Manion, Ensighten provides enterprise-class tag management solutions for the integration and optimization of digital marketing services such as Web analytics, ad networks, social sharing and conversion pixels. Its technology is embedded into websites, mobile apps and online video.
Customers include companies such as A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, Subaru, Dell, Orchard Brands, Scholastic, Thomson-Reuters, TUI and Verizon.
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