Target Data, a Chicago, IL-based based marketing and analytics company, has received a $1m venture debt financing from Bay Area firm Western Technology Investments.
Target Data intends to use the proceeds to to grow its analytics headcount and launch a digital unit to its marketing services to feed its data into online display advertising networks.
Led by Ross Shelleman, president and CEO, Target Data uses its proprietary data collection technology to identify consumers within days of listing their home on the market. By combining rich analytics and predictive modeling with the data, the company provides its customers with deep insights into consumer behavior that enables them to reach households with the right message at the right time.
Customers include hundreds of leading firms in moving and storage, banking, insurance, retail, appliance manufacturing, DIY, and cable MSO systems operators.