RichRelevance, a San Francisco, CA-based provider of dynamic personalization for large retailers and brands, has closed an additional $8m in venture capital financing.
Backers inlcude RTP Ventures, Shea Ventures and Gray Ventures, as well as existing investor Tugboat Ventures. This funding completes RichRelevance’s $28m round, which also includes investments from Greylock Partners, Crosslink Capital and Draper Fisher Jurvetson.
The company intends to use the capital to continue investment in its infrastructure and technology to support new product innovations and global expansion.
Developed by the architects of Amazon.com’s recommendation technology and led by David Selinger, founder and CEO, RichRelevance allows retailers such as like Walmart, Sears, Target, Marks & Spencer and John Lewis, to deliver dynamic, tailored experiences that put the customers at the center of retail strategy. In addition, the company offers a Shopping Media suite for brand advertisers.
RichRelevance has offices in New York, Seattle, Boston and London.