FiveStars, a Mountain View, CA-based company that provides local businesses with solutions to increase customer loyalty, has raised $13.9m in Series A funding.
Backers include Lightspeed Venture Partners and DCM.
The company intends to use the capital for product development and growth into new markets.
a provider of loyalty solution on the market to integrate directly into over 90 percent of existing point of sale (POS) systems, making it easy and affordable for merchants to connect with customers based on their in-store, online and social behavior.
Founded in 2010 by Victor Ho, CEO, and and Matt Doka, FiveStars offers consumers a single card that they can use to earn rewards for different items and services without carrying different cards for different stores and integrating with over 90 percent of point of sale systems.
The company’s cards are accepted at local merchants and retailers around the country, including SUBWAY, Round Table Pizza, Metro PCS, and Baja Fresh locations.
FiveStars is currently hiring (http://www.fivestarscard.com/jobs/).