SpotRight, a Boulder, Colo.-based social customer intelligence company, has closed $1m in funding.
Backers include Grotech Ventures, Access Venture Partners, and FFP Holdings.
In connection with the funding, SpotRight merged with Spot Influence, which leverages proprietary algorithms and reaches across social media to deliver insights that enable companies to discover, segment and target all of the people generating content online.
The new company intends to use the funding to accelerate growth.
Led by CEO Ed Messman, SpotRight offers a social customer intelligence platform that creates a social identity on a customer from hundreds of different sources, including the social web and a marketer’s database. SpotRight works with multi-channel retail, consumer packaged goods, and non-profit direct marketers including prAna, Quiksilver, ASPCA and AARP.
The addition of Spot Influence adds a critical dimension to the understanding of a consumer’s affinity and behavior broadly across the Web.
Following the merger, Dave Angulo, CEO of Spot Influence, is CTO of SpotRight.