LeadiD, a Philadelphia, PA-based developer of a lead certification technology platform, has closed a $1.7m funding.
The round was led by Genacast Ventures.
The company intends to use the capital to hire additional business development and engineering people, produce marketing campaigns, accelerate innovative application development and drive market adoption.
In conjunction with this investment, LeadiD has added several industry veterans including:
- John Trionfo, Senior Vice President; Rob Rokoff, Vice President of Business Development;
- Natalie Stopko, Director of Marketing;
- Lauren Jacobson, Director of Client Services.
Led by Founder and CEO Ross Shanken, LeadiD offers a neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the system.