Dynamic Signal, a San Bruno, CA-based provider of social CRM, content marketing and consumer engagement solutions, has raised $13.3m in Series B financing.
The round was led by Venrock with participation from new investor Time Warner Investments, and existing investors including Trinity Ventures and Cox Enterprises.
The company, which has raised to date over $21m, plans to use the funding to further strengthen sales and marketing efforts, continue to invest in the overall engineering of services, and grow its client support organization.
Founded in 2010 and led by Russ Fradin, CEO, Dynamic Signal provides a software as a service (SaaS) Brand Amplification Platform that identifies high value fans, bloggers, and influencers, recruits them and builds one-to-one relationships with them across all social channels. The solution has been used by clients from various vertical markets – including entertainment, financial services, consumer packaged goods, fashion/beauty, healthcare, automotive, advocacy organizations and electronic/high tech.