Visual IQ, a Needham, MA-based cross channel marketing intelligence software provider, has raised $12m in funding.
Backers include Volition Capital and existing investor Fog City Capital. In conjunction with the funding, Sean Cantwell and Roger Hurwitz, Partners of Volition Capital, will join Visual IQ’s Board.
The company intends to use the capital to accelerate product innovation and sales growth.
Led by co-founder and CEO Manu Mathew, Visual IQ offers cross channel marketing intelligence software products. Its hosted IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data and provides marketers and agencies with actionable recommendations to improve marketing effectiveness.