UNIFIED, a New York, San Francisco and Los Angeles-based enterprise marketing technology for brands and agencies, has received $14m in equity and debt financing.
The equity investment was made by Advance Publications, Inc., while the debt facility was provided by Silicon Valley Bank.
The company intends to use the capital to invest in technology innovation on the UNIFIED Social Operating Platform product suite, hire new people and expand its sales efforts.
Led by CEO and co-founder Sheldon Owen, UNIFIED provides professional marketers wih a cloud-based proprietary enterprise social marketing technology (the Social Operating Platform) to activate social audiences and impact consumer actions across multiple social ecosystems including Facebook, Twitter, StumbleUpon, YouTube, LinkedIn, etc.
Customers include Global 2000 advertisers such as Microsoft, PNC Bank, and TransUnion, as well as premier advertising agencies including Starcom MediaVest Group, Hill Holiday, Deutsch, and Omnicom.