Todacell, a NYC-based mobile ad network which provides proprietary optimization technology, has raised $2m in funding.
Backers include AfterDox, a group of investors from telephony billing solutions provider Amdocs, as well as private investors.
Led by newly appointed CEO Mark Lehmann, Todacell provides advertisers and agencies with optimization and targeting technology to ensure that campaigns reach the right users. Its proprietary inventory analysis tool utilizes advanced techniques to enable marketers to predict campaign performance in terms of impressions, clicks and conversions based on available inventory and past performance.
The company is expanding the London office and adding a Berlin office to double ita headcount.