Cartera Commerce, a Lexington, MA- and Atlanta, GA-based provider of card-linked marketing solutions, has raised $12.2m in growth capital.
The round was led by Comvest Group, with participation from previous investors Flybridge Capital Partners, Dace Ventures, LBO Enterprises, and Venture Capital Fund of New England.
The company intends to use the funding to increase investment in sales, product development and operations.
Led by president and CEO Tom Beecher, Cartera Commerce provides a comprehensive card-linked offer platform that powers personalized in-store and online shopping programs to build consumer engagement, maximize card spend and create new revenue streams.
FinSMEs
05/06/2012