Ruby Ribbon Inc., a Burlingame, CA and New York, NY-based fashion commerce company that leverages social technology and direct-sale tactics, has raised $3m in seed funding from Trinity Ventures.
In conjunction with the funding, Patricia Nakache, a General Partner at Trinity, will join the board of the company.
Led by Anna Zornosa, Founder and CEO, and Deborah Uri, Co-Founder and VP of Marketing and Operations, Ruby Ribbon has just launched to create fashionable products that incorporate aspects of shape wear into everyday apparel to enhance women’s beautiful shapes.
The products will be sold by a nationwide network of Independent Stylists who introduce the product on a person-to-person basis, usually at parties in customers’ homes.
The company is now recruiting Independent Stylists who will start selling its products starting in August.
Principal advisors in the company include:
– Theresa Strickland, CEO of BrandWave, and
– Megan Boynton, who has held executive positions with Ann, Inc., the Gap and Guess Jeans.