Ensequence, a NYC-based developer and provider of a technology platform that transforms TV into a more interactive and engaging experience, has raised $26m in funding.
The round was led by Myrian Capital.
The company intends to use the funding to accelerate its expansion into mobile and connected TV. It is hiring (http://www.ensequence.com/interactive-tv-careers).
Led by president and CEO Peter Low, Ensequence provides a technology platform (The Ensequence iTV Manager® interactive platform) that enables TV programmers, advertisers and service providers to make shows and ads more engaging through branded interactive elements across cable, satellite, telco and connected devices.
Customers include programmers such as NBCUniversal, MTV Networks, Showtime Networks, Turner Broadcasting, HBO, service providers including Comcast, Dish Network, Time Warner and Verizon, as well as advertisers for brands including Ford, Geico, Jeep, Neutrogena, Nike, Toyota and Visa.
In conjunction with the deal, Jim Stengel, former global marketing officer at Procter & Gamble, CEO of The Jim Stengel Company consulting firm and member of Myrian Capital’s advisory board, has joined the company’s board.