AdInsight, a Salford Quays, Manchester, UK-based provider of call tracking and call analytics solutions, has raised £1.6m (approximately $2.6m) in its first venture capital funding.
Eden Ventures has made the investment.
Founded in 2008 by CEO Ross Fobian and CTO Richard Hamnett, AdInsight provides visitor level tracking and analytic solutions (AdInsight Clarity) to help companies monitor and maximise their online and offline advertising spend.
Customers include TUI Travel, Thomas Cook, RAC and British Gas.
The company intends to use the capital to invest in infrastructure and more than double its team.