Ace Metrix, a Mountain View, CA-based provider of television and video analytic solutions, has closed an $8m financing round.
Backers include WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures.
The company intends to use the new capital for product development and new market expansion.
Led by CEO Peter Daboll, Ace Metrix provides advertisers with a software-as-a-service (SaaS) platform
for evaluating video advertising within competitive context.
Through its Ace Metrix LIVE™ platform, which leverages a large database with more than 16,000 scored television and online video ads across 75 categories, each with more than 12,000 quantitative and qualitative data points, it enables companies to access actionable data for real-time advertising campaign optimization.