Unmetric, a Chicago-based provider of a platform designed to give Fortune 500 companies and other large global brands key performance data around which they could benchmark their social media efforts, has raised $3.2m in Series A financing.
The round was led by Nexus Venture Partners.
The company intends to use the capital to continue developing its benchmarking platform as well as to further expand its team in the U.S.
Led by CEO and cofounder Lakshmanan Narayan, Unmetric aims to enable companies to better survey and analyze the content strategy of a brand and the key terms that are triggering customer engagement. It uses a combination of advanced algorithms and human computing power to deliver data and benchmark insights for various industry sectors such as content strategy, engagement, growth, timing and frequency of tweets and posts on Twitter and Facebook.
In addition, the company has just released the Unmetric Score, an innovative feature of the platform designed to give marketing managers and Chief Marketing Officers a snapshot of how their brand performs next to others within their industry.