SocialKaty, Inc., a Chicago-based social media marketing company that leverages technology to manage online communities for businesses, has secured Series A funding from Lightbank.
The company intends to use the capital, whose amount was not disclosed, to increase adoption of its solutions among corporate and non-profit clients, which include nationwide consumer packaged goods companies, restaurant chains and retailers.
Co-founded in 2010 by Craig Ulliott and Katy Lynch, SocialKaty leverages custom management tools to monitor brands, interact with online communities and deliver strategic insight to improve click-through and conversion rates. Since launching, the company has built a team of experienced community managers who have designed and implemented hundreds of creative campaigns to increase fans and followers, raise brand awareness and drive the bottom line for their national and international clients.
Services include day-to-day management of Facebook, Twitter, Google+, Pinterest, LinkedIn and blogs for brands as well as social advertising, social contests, design and development.