ReadyPulse, a Bellevue, WA-based brand advocacy platform that helps marketers leverage their social advocacy, has raised its initial round of funding of undisclosed amount.
The round was led by Moxie Software.
The company, which named Dennis O’Malley as CEO, will locate its operations within Moxie’s Bellevue office.
O’Malley will lead ReadyPulse with the support of co-founders Srinivas Penumaka (Microsoft), T Vinod Gupta (Amazon) and Mihir Vaidya (Microsoft), who jointly developed the brand advocacy platform.
The company recently launched its Brand Advocate Builder which – based on their patent pending behavior analysis platform – enables brand marketers to identify their advocates, recognize and reward them, understand what content increases engagement and how the brand is performing versus their competition.