The company intends to use the funding to accelerate expansion in the health and wellness market and launch new products and services for its users.
Founded in 2004 by CEO Daniel Wjuniski and co-founders Roberto Lifschitz, Fernando Ortenblad and
Sylvio de Barros, Minha Vida is currently the biggest health and wellness portal in Brazil, attracting over eight million unique visitors per month and over 14 million registered users. It has over 10,000 articles, videos, evaluations and picture galleries created by an internal editorial team and the over 200 health professionals that contribute to the site.
In addition to content, Minha Vida is focused on improving relationships between doctors and patients with a product currently under development.