EndPlay, Inc., a Los Angeles, CA-based SaaS provider of content management, engagement and monetization solutions, raised $21.5m in funding.
Backers include management and existing investors VantagePoint Capital Partners and Advanced Technology Ventures.
The company intends to use the funding to accelerate its product line and the development of innovative solutions as it extends its presence in the U.S. and European markets.
Led by Founding Chairman, CEO and President Dr. Christos M. Cotsakos, EndPlay offers a proprietary cloud-based platform designed for real-time content creation and multiple-device distribution to maximize audience engagement and monetization opportunities. It offers customized packages to cater to the market-specific needs of media, broadcast and entertainment, and consumer packaged goods (CPG) brands and retailers.
The company has a regional office in Palm Beach Gardens and is currently establishing in Boston, Dallas, San Francisco and Seattle.