DataPop, a Los Angeles, CA-based digital marketing technology company, has raised $7m in Series B funding.
The round was led by MK Capital, with participation from existing investors Rincon Venture Partners, IA Ventures, Momentum Ventures and Accelerator Ventures.
The company intends to use the funding to expand its operations and recruit new professionals (www.datapop.com/jobs).
Founded in 2008 by CEO and co-founder Jason Lehmbeck, DataPop provides patent-pending technology that uses semantic algorithms and natural language processing systems to generate online ads that take full advantage of what’s unique about a marketer’s brand and offerings. Its “Creative Science” platform tries to precisely determine what will matter most to consumers and based on these insights generate the best possible ad for each product or service the marketer is selling.