Bonobos Receives $16.4M Investment; Launches Offline

Bonobos, Inc., a New York City-based large clothing brand launched on the internet in the United States, has closed a $16.4m funding.

The round led by Nordstrom (NYSE: JWN), with participation from Accel Partners and Lightspeed Venture Partners.

For Nordstrom, this miniority investment follows the recent acquisition (last March) of HauteLook, a venture-backed online retailer that offers flash sales on top fashion and lifestyle brands, .

Launched exclusively online in 2007, the company now intends to use the capital to extend offline. It will sell Bonobos clothing at Nordstrom full-line stores and on Nordstrom.com. Beginning in April, Nordstrom will carry two flagship product lines of Bonobos: the Washed Chinos in core khaki colors and colorful spring options, and the Bonobos Weekday Warriors, a collection of non-iron cotton trousers. In addition, some seasonal pants and shorts will be offered at select stores and online. The brand will launch at twenty of Nordstrom’s full-line stores* and within the Men’s Shop on Nordstrom.com.

Led by founder and CEO Andy Dunn, Bonobos is known for its energetic line of better-fitting men’s pants and today offers a full menswear line.┬áThe company is currently hiring (http://wehaveaprettygoodtime.squarespace.com/jobs-at-bonobos/).

FinSMEs

14/04/2012

Related News
16/12/2010: Bonobos Secures $18.5M in Series C Financing Round
03/06/2010: HauteLook Completes $31M Series C Funding

*In addition to Nordstrom.com, Nordstrom full-line locations carrying Bonobos include:
The Grove (Los Angeles, CA)
Natick Collection (Natick, MA)
Fashion Island (Newport Beach, CA)
Montgomery Mall (Bethesda, MD)
Stanford Shopping Center (Palo Alto, CA)
Mall of America (Bloomington, MN)
Fashion Valley (San Diego, CA)
Garden State Plaza (Paramus, NJ)
San Francisco Centre (San Francisco, CA)
Short Hills (Short Hills, NJ)
Cherry Creek Shopping Center (Denver, CO)
Washington Square (Tigard, OR)
The Gardens Mall (Palm Beach Gardens, FL)
The Mall at Green Hills (Nashville, TN)
Phipps Plaza (Atlanta, GA)
The Shops at La Cantera (San Antonio, TX)
Michigan Avenue (Chicago, IL)
Tysons Corner Center (McLean, VA)
Oakbrook Center (Oakbrook, IL)
Downtown Seattle (Seattle, WA)

Join the discussion