41st Parameter, a Scottsdale, AZ-based provider of device recognition for fraud prevention and online audience identification solutions, has raised $13m in Series D financing.
Backers included Georgian Partners, Kleiner Perkins Caufield and Byers (KPBC), Norwest Venture Partners (NVP) and Jafco Ventures.
The company intends to use the new capital to build up its presence in Silicon Valley (engineers), to develop functionalities for FraudNet and AdTruth, and expand sales and customer operations efforts worldwide.
Led by CEO Alan Naumann, 41st Parameter combines its patented technologies and expertise to identify devices without cookies, without compromising privacy and without impacting performance.
Its FraudNet platform aims to protect businesses from fraud before it happens. AdTruth, the company’s digital media division, gives marketers tools to recognize and reach their most valuable audiences across all types of devices.
41st Parameter, Georgian Partners, Kleiner Perkins Caufield and Byers (KPBC), Norwest Venture Partners, Jafco Ventures,