UTV Media plc has acquired Simply Zesty, a Republic of Ireland-based social media agency for an initial consideration of £1.7m up to a deferred final consideration of approximately £5m, depending upon future trading performance.
Founded in 2009 by Niall Harbison and Lauren Fisher and led by CEO Ken Fitzpatrick, Simply Zesty provides businesses with marketing services to create innovative social media campaigns. Customers include more than blue chip 100 companies, including Sony, Volkswagen Group and ebookers.com.
The company, which currently employs 22 staff at its Dublin offices, is also working to expand internationally.
As said by John McCann, CEO at UTV Media plc, the acquisition of Simply Zesty is part of its strategy to create a diversified multi-media business and strengthens its existing New Media division.