Red Robot Labs, a Mountain View, CA-based a mobile gaming start-up, has raised $5m from Next Media.
The company intends to use the proceeds from the investment to accelerate the development of location-based gaming in Asia.
The two companies also signed a strategic partnership. Under the terms of the deal, Next Media Animation, part of Next Media Group, will build on Red Robot’s R2 mobile gaming platform, while Red Robot will leverage Next Media’s market expertise to launch its location-based mobile game, Life Is Crime, in Asia.
The partnership and Asia expansion follows Red Robot Labs’ recent entrance into the UK through the acquisition of Supermono and the January debut of Life is Crime on iOS.
Formed in January 2011 by CEO Mike Ouye, the startup released Life Is Crime, on Android in August 2011, which currently boasts communities throughout the UK, Canada and the United States.
Investors in the company include Chamath Palihapitiya founder of the Social+Capital Partnership, Rick Thompson co-founder of Playdom, Benchmark Capital and Shasta Ventures (read here).