myThings, a global provider of personalized display ad solutions, has raised $15m in funding.
The round was led by Iris Capital, the manager of the Orange-Publicis Venture (OPV) Fund, with participation from Accel Partners, Carmel Ventures and T-Venture.
The company intends to use the capital to continue to grow across Europe, expand to new markets and advance its technologies.
Founded in 2005 and led by CEO Benny Arbel, myThings specializes in increasing online revenues for advertisers and publishers by creating personalized ads in real time for each online viewer on a per-impression basis. It personalizes over a billion banner impressions a month and operates in 14 markets including the UK, France, Germany, Spain, Italy, Benelux, Nordics, Russia, US, India and Japan.
Clients include SDG group (Littlewoods, Very), Zalando, PriceMinister, Orange, Vodafone, Telecom Italia, Carphone Warehouse and Microsoft Store.