Integrate, a San Francisco, New York, Scottsdale and Denver-based multi-channel performance marketing technology and solutions provider, has closed an $11m equity financing.
Backers include Comcast Ventures, Liberty Global, as well as existing investor Foundry Group.
The company intends to use the capital for product development.
Founded in 2010 by Jeremy Bloom and Hart Cunningham, Integrate has built a technology that automates ad serving, tracking and the attribution value for advertisers in a combination of online (i.e., mobile, display, email, social, digital video) and offline (i.e., telemarketing, television, print, radio, outdoor, billboard) channels to pursue, monitor and measure their advertising impacts.
The company, which works with clients of all sizes, is currently hiring (http://integrate.com/careers).